Among the brand-name French theorists of the mid-20th century, Roland Barthes was the fun one. (Foucault was the tough one, Derrida was the dreamy one, Lacan was the mysterious one — I like to imagine them sometimes as a black-turtlenecked, clove-smoking boy band called Hors de Texte, with the hit album “Discipline ’n’ Punish.”)

Sam Anderson, opening his NYT Mag riff on Mythologies with quite possibly the greatest lede of all time.